描述

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The olfactory breakthrough of a century-old leather goods family

When Louis Vuitton launched its first perfume series “Les Parfums” in 2016, this luxury brand that started with suitcases officially entered the field of smell. Perfumer Jacques Cavallier Belletrud transformed the brand’s core travel gene into the language of smell – the freshness of Grasse May rose, the warmth of Sri Lankan sandalwood, and the mellowness of Madagascar vanilla, together forming an olfactory map that spans continents.

Decoding the seven major fragrance spectrum

Thunderstorm: A combination of ozone and white rosin, simulating the charged particle feeling of the air after a rainstorm

Spell On You: A rich symphony of Turkish rose and Egyptian jasmine

Afternoon Swim: Ambergris is added to the citrus notes to recreate the refreshing moment of diving in the Mediterranean

Eternity: The long aftertaste of iris butter and musk pays tribute to the brand’s 160-year history

Revolutionary fragrance service

LV’s original “personalized fragrance matching system” analyzes user personality traits through questionnaires (such as “adventurers” correspond to patchouli base notes, and “thinkers” prefer tea notes), combined with a refillable environmentally friendly bottle design. The new “Horizon” series launched in 2024 uses a magnetic bottle cap, continuing the brand’s iconic suitcase lock aesthetics.