描述
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MCM Brand Introduction
Background
MCM was founded in Munich, Germany in 1976. Its predecessor was “Modern Creation Munich” and it is famous for its exquisite leather craftsmanship and street culture. After being acquired by South Korea in 2016, MCM has retained its European quality genes while injecting Asian trendy aesthetics.
Iconic elements
Visetos pattern: a geometric print from the brand archives, composed of diamond patterns and laurel leaves
Brass nameplate: each bag is equipped with a metal nameplate with an engraved individual number
Rivet decoration: a conical metal nail from traditional Bavarian costumes
Product line highlights
Classic series: Milla handbags are cut from a whole piece of leather, inheriting the 36 processes of German craftsmen
Urban trend: Patricia backpack pioneered the detachable shoulder strap design, with annual sales of more than 500,000
Cross-border cooperation: In 2024, it will jointly launch an NFT digital collection bag with virtual idol IMMA
Material innovation
Econyl recycled nylon series will be launched in 2023, and each bag uses 12 recycled plastic bottles
Patented cognac-colored vegetable tanned leather is specially oil-treated, exuding a unique luster over time
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