Chanel Gardénia, 1925

描述

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Chanel Perfume: The Art of Elegant Smell

I. Brand History and Status

In 1921, Coco Chanel and perfumer Ernest Bow launched the N°5 perfume, creating a milestone in the history of perfume. This aldehyde-based perfume broke the tradition of single floral fragrance and became the first modern perfume to use abstract fragrance. In 2018, Chanel’s perfume business had annual sales of more than 5 billion euros, continuing to lead the global luxury perfume market.

2. Classic product series

N°5 series (1921)

Signature aldehyde fragrance: jasmine + May rose + sandalwood

Derivative versions: EDT (1986), Eau Première (2007), L’Eau (2016)

Miss Coco series (2001)

Modern chypre fragrance: citrus + rose + patchouli

Coco Mademoiselle will be launched in 2023, and the Intense series will add amber notes

Encounter series (2007)

Active fragrance system: pink pepper + jasmine + Iris

Pink (sweet), green (fresh), orange (energizing) versions are launched according to personal preferences

III. Innovative technology

Molecular distillation technology: used to extract the essence of Grasse May Rose

Multi-layer fragrance structure: the fragrance presents different levels with the change of body temperature

Environmental protection measures: the entire product line will use recyclable glass bottles in 2025

IV. Cultural influence

Monroe’s declaration of “only wearing N°5 to sleep” made it a symbol of women’s liberation

The average annual number of perfume advertisements directed by Karl Lagerfeld himself reached 230 million

The perfume bar at the headquarters on Rue Cambon in Paris provides personalized engraving services