Dior Sauvage, 2015

描述

Dior Perfume: Olfactory Expression of Haute Couture

I. Brand Origin and Genes

In 1947, Christian Dior launched his first perfume, Miss Dior, at the same time as the “New Look” fashion series. This chypre fragrance contains oakmoss and patchouli, and has become a symbol of the reshaping of femininity after the war. According to the LVMH Group’s 2024 financial report, the Dior perfume series contributed 38% of the group’s beauty business revenue.

2. Iconic product matrix

J’adore

Founded by perfumer Calice Becker in 1999

Golden liquid design: Damascus rose + Sambac jasmine + vanilla

2023 upgraded version uses cold extraction technology

Sauvage

Men’s perfume sales champion (2015-2024)

Innovative combination of Calabrian bergamot + Sichuan peppercorns

Johnny Depp endorsement advertisement won the Cannes Lions Award

Poison

1985 subversive “gourmet fragrance”: black currant + honey + vanilla

Hypnotic will be launched in 2022, containing double tonka beans

3. Core technology breakthrough

CO2 supercritical extraction: retain the original aroma molecules of Grasse jasmine

Exclusive chromatographic fragrance architecture technology

Environmental measures: biodegradable nozzles will be used in 2024 (reducing plastic use by 32%)

4. Cultural influence

La Collection Privée includes 24 artistic fragrances

The flagship store at 30 Avenue Montaigne offers high-end perfume services (12 base notes to choose from)

Close-up shots of Dior perfumes have appeared in films and TV series such as Emily in Paris