描述

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The brand gene of Prada perfume

Prada originated in Milan in 1913, extending the minimalist aesthetics of high-end ready-to-wear to the field of perfume. Its fragrance works continue the brand’s “anti-trend” philosophy, known for experimental raw material combinations and abstract fragrance narratives, such as the collision of the iconic iris butter and leather base, which perfectly interprets the “low-key pioneering sense”.

Analysis of core product lines

Les Infusions series (2010-)
Paying tribute to the traditional cologne structure, it shows modernity through a single floral theme. For example, “Infusion d’Iris” is based on 6-year-old iris roots, creating a “high-grade gray” olfactory experience with powdery and woody tail notes.

La Femme/Prada L’Homme (2016)
The gender duet series innovatively uses beeswax extract to simulate skin temperature. The female fragrance uses tuberose and ylang-ylang to give it a soapy feel, while the male fragrance uses amber wood to balance the coldness of iris.

Paradoxe Series (2022-)
Breaking through the traditional three-tone structure, it adopts the “molecular stacking” technology. The white bottle of “Paradoxe Intense” achieves a 12-hour ultra-long fragrance through double concentration of orange flower absolute oil and synthetic ambergris.

New Trends in 2025

The newly launched “Prada Olfactories” customization service allows consumers to mix their own fragrance through AI algorithms. Its patented “olfactory memory bank” can restore the smell of specific scenes (such as “Milan Cathedral in the first snow”), marking the entry of luxury perfume into the interactive era.